To determine if a new organic restaurant can successfully generate profitable revenue inSan Luis Obispo, a business plan must be created. The process of creating this business plan willrequire broad, comprehensive research on the public opinion towards organic food, populationdemographics within San Luis Obispo, startup and operation costs, and on competing businesseswithin the restaurant industry. Every business plan is built from the same basic structure: anexecutive summary, organizational plan, marketing plan, financial documents, and supportingdocuments. Data must be collected to develop the marketing plan and financial documents.To begin the business plan the offered products/services of the business must bedescribed.
For a restaurant this would involve a description of the available cuisine.