To determine if a new organic restaurant can successfully generate profitable revenue in
San Luis Obispo, a business plan must be created. The process of creating this business plan will
require broad, comprehensive research on the public opinion towards organic food, population
demographics within San Luis Obispo, startup and operation costs, and on competing businesses
within the restaurant industry. Every business plan is built from the same basic structure: an
executive summary, organizational plan, marketing plan, financial documents, and supporting
documents. Data must be collected to develop the marketing plan and financial documents.
To begin the business plan the offered products/services of the business must be
described. For a restaurant this would involve a description of the available cuisine.


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