The US has appointented that around 24 miles per gallon, is recognised as a good car mileage, and this is a strong ground for Ford motor company as the environmental improvements, are seen to be very low. Balancing the needs of the planet and car company is certainly complex for a manufacturer that employs 164,000 people to make around 5m cars a year. Ford has stated that to be continuing the progress it is going on greening its fleet through the product sustainability index, which has broadcasted their message of using a larger amounts of sustainable products, such as recycled materials and soy-based seating foam.It has reduced water use mostly associated with cooling and painting per vehicle from 2000 to 2010, by around 49%. Ford manufactures the F 150, one of America’s most popular full-size pickup trucks. The F150’s 5.6 litre engine takes an average of 17 miles to guzzle a gallon of petrol. Ford, knows as a motor company it needs to try and help save the environment by, using eco-friendly products and also trying to use alternatives to the products they are using high amounts for because, this creates a problem for the business.