The mission of the organization is “Innovation and Excitement For Everyone. For Nissan, this means making cars that are more efficient, more beautiful, more inspiring and more human than ever before. It means, simply, making cars that change the world and the way we move through it.” Nissan first came to the United States to sell vehicles in 1958 and began importing and making Datsun vehicles in the United States under the Nissan Motor Corporation in U.S.A. (NMC), name in 1960. In 1990, Nissan North America Inc. (NNA), was created to coordinate all of Nissan’s various activities in North America to enhance the design, development, manufacturing, and marketing of Nissan vehicles. In 1998, the two organizations merged operations under the Nissan North America, Inc., name. Headquartered in Franklin, Tennessee, Nissan’s North American operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing for the United States, Canada, and Mexico. It has diverse customer base that ranges from a middle class family to a wealthy sports car collector and its main competitors are Honda,Toyota, Hyundai, VW, BMW
The Organizational Environments of nissan are general and tasks, here is a description of the components that make it’s environments.
International- How the global economy affects nissan and international trade and foreign markets. ow the important points to note are that barriers to international trade and investment have tumbled, and an increasing number of countries are enjoying sustained economic growth.
Natural- Nissan must continue in a more green initiative when it comes to natural, the organization is affected by global warming, Renewal of energy and conserving the well being of our earth.
Sociocultural- Social values affect nissan in terms of opportunities and threats such as now individuals are health conscious and environment friendly and want vehicle that are safe for the environment but are still efficient.
Economic- Nissan and it’s more successful regions of sales and distribution would be affected by the growth rate of the economy, interest rates, currency exchange rates, and inflation (or deflation) rates.
Legal/Political- In terms of how changes in laws and regulations can affect nissan, such as certain cars are not street legal in the united states. up until this year the 1994 Nissan GT-R 33 was considered illegal and were not allowed to be operated on regular streets.
Technical- The new advances in society and science can be applied to newer vehicles and nissan innovates some of its own technology as well or incorporates it. like their Vehicle the Nissan “kick” that is filled with premium speakers and changes the driving experience for the average consumer.
Customers- They purchase products and keep company sustainable, as well as affect the way the company conducts in terms of social responsibility.
Competitors- Competition in terms of service and standard in vehicle, beware of corporate espionage.
Suppliers- Often have bargaining power because they’re the only source of your needed resources or there are few distributors. it is important maintain good relations with suppliers so nissan can continue to innovate in the car society.
Labor market- Providing work for people to apply to and stating qualifications and providing suitable standards.
Who are the organization’s heroes?
Born in Brazil in 1954 to French and Brazilian parents, both of Lebanese heritage, Carlos Ghosn received his university education in Paris. Following graduation at age 24, Ghosn joined the French firm, Compagnie Générale des Etablissements Michelin. After a few years of rapid advancement to become COO of Michelin’s Brazilian subsidiary, he learned to manage large operations under adverse conditions such as the runaway inflation rates in Brazil at that time. Similarly, as the head of Michelin North America, Ghosn faced the pressures of a recession while putting together a merger with Uniroyal Goodrich. Despite his successes in his 18 years with Michelin, Ghosn realized that he would never be promoted to company president because Michelin was a family-run company. Therefore, in 1996 he decided to resign and join Renault S.A., accepting a position as the Executive Vice President of Advanced Research ; Development, Manufacturing, and Purchasing.
What role has culture played in the success/failure of the organization?
Culture has paved a way for the organization to restructure and welcome diversity and are opened to towards different views. They have become more frugal being able to achieve maximum results with little resources being competitive staying focused on competitors and continuous benchmarking, which has enabled workers to work as a team to deliver results and to make positive progress across the company.
Culture of the organization
Over the years Nissan has delivered cars to the customers all over the world. Their diverse ways of living and culture are reflected in their widely varied preference and taste in cars and service and to meet a whole variety of needs of customers across the globe, they took advantage of diverse workforce gathered from different nations and cultures.
The role Innovation has played in the Nissan
Nissan has been at the forefront of engineering innovation for more than eighty years – so what’s the key to its success?
Nissan’s relationship with innovation goes beyond just electric vehicles consider the company’s ground-breaking NISMO division, which ‘brings race track performance and advanced car technology to the street’ or its development of Safety Shield technologies a series of advanced features that make drivers aware of potential dangers like never before, and you begin to understand why innovation really is the driving force behind the company’s success.
Nissan’s first venture into EV goes all the way back to 1947. The Tama was introduced at a time when gasoline was scarce in Japan but electricity readily available, and remained in use until 1950. It had a top speed of 22 miles per hour and a range 60 miles per charge, while the front-opening “alligator” hood, unusual for Japanese cars at the time, went on to become a standard feature of production automobiles.
Is innovation encouraged in the organization?
Innovation is encouraged in the organization one of the company’s major goals is a world with virtually no traffic accidents leading to death or serious injury – an ideal that has driven its impressive work on vehicular safety features. It developed its first Experimental Safety Vehicle (ESV) in 1971, and has since won huge acclaim for its Safety Shield suite of technologies, which monitor an almost 360-degree view of the vehicle, warning the driver of potential hazards and if necessary helping them to take action.
Two threats that Nissan faces today are Increased competition, Rising Japanese Yen exchange rates Opportunities, Increasing government regulations, Improving U.S. economy
One can use a swot analysis to mitigate threats and exploit opportunities. To answer the final question, Yes personally it would be a dream for myself, Anthony because i have a passion for jdm cars and Nissan is one of the most notorious brands for it’s amazing vehicles.