Technology and style are the two of the hottest themes which has started merging together. Now fashion designers have started integrating technology with fashion. Now big shops are going digital with latest technology. People are beginning to imagine ‘The Shop of the Future’ like digital wall, electronic shifting rooms such as mirrors that are smart. These shops are acknowledged with beginning the use of technologies in retail and fashion shops, and tripling clothes sales. Within this blog I need to speak less about the tech, and much more about the most important customer experience.
I walk in the shop and instantly from the set to the aesthetic I feel as though I have entered the ‘trendy woman’ world. I am greeted with a state-of-the-art touch display wall in the front of the shop, I am staring at it for a long minute in front of a salesman came to ask me if I wanted any help. I told him that I wasn’t there for shopping, I just wanted to play with all the technology. Very enthusiastically the gentleman agreed to carry me on a ‘technician’ tour of what and describe how it all works.
We began naturally with all the touch screen, well this is a brand new means to begin purchasing that I think to myself. Moving on in the beverage request, we visit ‘lookbook’, and as we flip through, you are able to view all of the appearances which were put together and out of these we could see the individual products. With these things, we can choose the dimensions, color and choose if we would like to look at it on; I begin tapping away randomly simply to feel that the display for myself and have a peek at everything.
Now it was the time for dressing area. Each area h as a wise mirror set up that explains every time a visitor enters the matching room with a thing, as they have a Radio Frequency Identification tag (RFID) which activates the wise mirror. This gets trendy, when the mirror is triggered, the things which you’ve selected to test on, will pop up on the display, and not only will you view your things, but you also see other bits which you may set your things with — if totes, shoes, or accessories.
The last thing that we look is that the self-checkout channel, which to be fair was exactly what I most interested in. The thought of self-checkout in a designer shop makes you wonder about the safety measures. The salesman again was pleased to walk me during that procedure and the device, that was partially developed by big technology company utilizing RFID chips and iPads. When you put your thing on the desk, your product will appear on the iPad and you’re ready to really get your data and swipe your credit card. Now to the basic safety concern, the things all have safety tags, so when you’ve paid you have to manually take the security tag off. Then as soon as you’ve eliminated the safety tag and the trade is finished, the powered table will turn green which is going to be your sign to take your thing down. This usually the experience isn’t quite as easy as what other retailers are planning for, like the new Amazon Go shops, in which you can just walk out with your own purchases.
I Left the shop feeling like I have so far more than I expected. What the Shop Has completed is in some ways not revolutionary, as it uses older technologies like RFID tags. However, at the Exact Same time, by utilizing present technology in fresh ways, they’ve altered the experience of shopping. For that I respect the brand. And it is also why a lot of other major fashion manufacturers are taking a look at integrating technology that is similar.