Personalized marketing is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or prospective customers. In order for personalized marketing to be successful, a company must be able to obtain as much personal information about a current or prospective customer as possible. Let’s look at a daily experience for example. I have an account at Bloomindales.
com and today I added a sports legging in the cart but didn’t check out. And then I closed the browser. 10 minutes later, I received an email from bloomgdales.com and this email reminds me that I forget to complete my purchase. Another example is when your open the Amazon website, you may see a “recommendation for you” section. Amazon based your data like purchase history and your search query, they could recommend some related products to you.
Generally speaking, it’s not a coincidence that you see some ads in your browser, email and social media platforms. Those ads are tailor to you. Marketing platform like Google Ads, Facebook Ads could generate a target audience list for clients based on users’ address, IP, interest, gender, and deliver the individualized message.