Online It also provides customer more information

Online Shopping is a form of electronic commerce which allows consumers to directly buy goods or services from seller over the internet using the web browser. The internet has played a very significant role in our daily life. People can talk through the internet to one who is actually in any other place or country, you can send email at any time, can search information about or related to anything you want, can play game with others even by sitting at different places, and especially even can buy things online. In tiny period of time, Internet shopping has been widely conventional as a way of purchasing products and services it has become a more popular means in the Internet world. It also provides customer more information related to products and services and facilitate to compare products and their prices, expediency and easier to find anything online. Online shopping has been shown to provide more happiness and satisfaction to modern consumers seeking expediency and speed. On the other hand, some consumers still feel rough to buy online. Lack of trust, for instance, seems to be the major reason that obstructs the consumers to buy online. Also, consumers may have a need to feel and exam the products and to meet friends and get some more comments about the products before buying. Such factors may have negative influence on consumer decision to shop online.
In conventional style of shopping and outlet store, a consumer can evaluate the goods and services, but in the modern era, shopping is now different because of its unique features of lack of confidence, uncertainty, and lack of control involved in it. For example, in online shopping, a consumer is required to share financial as well as personal information and also suffers from the risk of difference of product with description and damage of the products during delivery process.
Thus, trust is the most vital factor in buyer- seller relationship, especially in e-commerce (Kaur a. Q., 2005) and it is also considered as one of the reasons for not willing to buy online. Trust is always considered as the most critical factor, which stimulates purchase over the internet, as it has been positively recognized to influence online consumers’ intentions to purchase (Kaur a. Q., 2005). It is also regarded as the long-term barrier, which hinders the potential of online buying, more particularly when business is running in an uncertain environment. Hence, Trust is central to all economic transactions, whether conducted in a retail outlet in offline world or over the internet.
According to Juxt Landscape report, 65 million of the total population is active internet users, out of which 50 million shops online and only 17 million are online buyers of product, i.e., 26.15 per cent active internet users, which is a very low buying rate as compared to western countries like USA having 72 per cent and UK with 70 per cent online buyers (www.juxtconsult.com).
Within India also there are some cities that have good internet users like Mumbai, nearly 3.24 million active internet users and Delhi having 2.66 million. Top standing Indian cities having highest number of internet users are Mumbai, Delhi, Bangalore, Kolkata, Chennai, Pune, Hyderabad, Surat, and Nagpur. These cities comprise 37 per cent of the total number of internet users in India. On the whole, internet usage and online buying rates are very low in India (www.internet society.org/statistics).
Trust is critical in Business to Business and Business to Consumer relationships, (Kaur a. Q., 2005). In B2B marketing trust has a positive influence on loyalty, commitment and expanded business opportunity. Trust also enables companies to build long term dealings with end consumers and engender their loyalty. Definitions and conceptualization of trust vary with disciplines. Psychologists view trust as a personal trait, sociologists consider it as a social construct, and economists see it as an economic choice mechanism (Kaur a. Q., 2005)
Recent literature indicated that trust has a critical impact on users’ eagerness to engage in online exchanges of money and sensitive personal information. According to (Kaur a. Q., 2005) consumers might not use ecommerce because they lack trust in Internet businesses. Besides, the lack of trust in online dealings and Web vendor represents a vital obstacle to the market saturation of echannel’s. It is essential for businesses to realize online trust determinants and their consequences on online purchase intention.

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