It ”More doctors smoke camels than any other cigarette”.(gardner

It is now common knowledge that smoking cigarettes are bad for your health. But in the 17th century when the first cigarettes in the modern sense were invented, most Americans did not know how bad tobacco products really are for your body. There were doctors who claimed health benefits from smoking, advertisements stating that they were not harmful, and court cases requiring Tobacco companies to inform their costumers of the health risks.   In the 1930s and 1940s, smoking became the norm for both men, women,
and a majority of physicians smoked. At the same time, there was rising
public anxiety about the health risks of cigarette smoking. One
strategic response of tobacco companies was to devise advertising
referring directly to physicians. As ad campaigns featuring physicians
developed through the early 1940s,
tobacco executives used the doctor image to assure the consumer that
their respective brands were safe. ”In 1946, the RJ Reynolds tobacco
company initiated a major new advertising campaign for Camels…Reynolds centered their new campaign on the slogan ”More doctors smoke camels than any other cigarette”.(gardner martha, the doctors choice). Big tbacco executives were manipulating their costumers to believe that cigarettes were healthly for you when they are not.    Big
tobacco even targeted kids, making fun and cute animated cartoons with
bright colors and cute animals. Some ads even went as far as including
kids in the advertizements. The companies would make their advertizments look like ones for cookies and sodas when in reality the product that they were selling is much more harmful. One company in particular made a cartoon charater to attract children, and it worked. “One group of researchers said their study showed that since the start of the ‘Old Joe’ campaign (1988), the brand (Camel) had become the choice of a quaeter to one smokers under the age of eightteen.” (Brody, Jane. Smoking among children.) 

                                                                                                                                                                                                                                                                                                                      

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