Influencer marketing is a type of promotion that involves marketing of products and services through someone’s reputation or popularity. It is a kind of word of mouth marketing where any person, group, brand or place can become an influencer and recommend your products in the market. Word of mouth has always been playing a curtail role in marketing and now with the help of influencers it can spread on through social media very fast in some small time span. All you need to do is understand your audience, their influencer and hire it for your product branding.
Today marketing is totally based on recommendations made by your friend, relative, third party or any brand itself. Many times we just leave a product just because the reviews were not satisfactory. You usually don’t trust the shopkeeper regarding any new product in the market instead you trust a recommendation made by your friend. In the same way influencer is your friend that makes you believe in the brand and build trust for a particular product you are willing to buy. This technique has benefited many companies to become renounced brand in the market.
Traditional marketing downfall has given rise to influence marketing. In recent years it has become one of the most effective ways to attract customers as well as clients throughout the globe. Influencers promote your product and bring not only the desired customers but also the customer’s network near the product. As followers trust the recommendation made by their influencer so just by uploading stories on social media platforms, product gets high traffic on the website and increased revenue. So before your competitors hire an influencer why not you take him to your side and capture the audience and generate the niche of your brand in the market.
In 2017 the trend of Influencer Marketing has proven to be the most successful and highly revenue generating model for many business units. The companies are experiencing better ROI with high traffic on website. And with the past performance it is been expected that 2018 will bring boom in Influence Marketing.