Individual Assignment (Part A) Student Name: Amna Alkuwaiti

Individual Assignment
(Part A)

Student Name: Amna Alkuwaiti
Student ID: 201402469
Prepared for: Dr. James Kelley

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The following is the link of the YouTube video that I have chosen. The reason I chose this type of video is that I feel there is a very good concern over this issue of increasing carbon emissions which pollute the environment.
Advertisement Link: https://www.youtube.com/watch?v=9icT1xANaxI

Q1:
The target market is for people from the most populated city with less environmental conservation techniques. The growing concern over the increasing carbon emissions has forced global automobile industry to develop advance and better vehicles running on alternative fuels.

Q2:
Point 1: (0.09 – 0.11 & 0.23 sec) the criteria here is discussing the difference between a different brand. The car’s bold colour range and stylish features portrayed as the contagious blue colour that reflects and glows on the street of the ad is differentiated from other models of the same type but with fair colour.

Point 2: No plugging in (0.19 sec) – The criteria here is discussing the difference between a different brand which are electric cars but with charging system. The ad here emphasises on twin powered engine (gasoline engine and electric motor) that cuts fuel consumption and conserves energy without plugging system.

Q3:
The ad is focused on activating solving a problem. In reference from the ad, Toyota used a simple mini car and not a luxurious type which technically describes that the product is made available for every class of people.

Q4:
Yes, this advertisement is effective.
Environmentally Friendly: One of the biggest advantage of hybrid car over gasoline/fuel powered car is that it runs cleaner, emit less pollution and has better gas mileage which makes it environmentally friendly. This concept as presented in the entire ad activates the environmental cleanliness in the target market.

Reference:

Toyota UK, (May, 2017). Toyota Yaris Commercial. Retrieved from: https://www.youtube.com/watch?v=9icT1xANaxI

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