In this chapter we discuss methodology and we see it is “to collect information and data for the purpose of making business decisions. May include publication research, interviews, surveys and other research techniques and could include both present and historical information” (business dictionary,2018). With the methodology research it is basically explaining the why and how of the research being done which describe the methods of investigation that is based within the literature review.With Methodology we follow the onion research design which guides the researcher through all research processes (Saunders, Lewis and Thornhill, 2012).
The layers of the onion begin with the philosophical point which is basically to help shape the second layer which is the approach to take,that is later followed by the research strategy and choice of methodology research. We then move on to time horizons which is the fifth layer of the onion and the data collection finishes off the every step that illustrates the way sampling methods will be explained. At last the chapter summary will highlight all the key points of the methodology research done.