In forefront of their expansion and long-term

In essence, Netflix has become an icon application with millennials. As Netflix moves forward, they will continue to meet challenges with copy-cat companies due to ease of entry and ambitious producers, such as Disney, who are decreasing their future participation in order to secure their own software products. Netflix as a movie and series production company is at the forefront of their expansion and long-term sustainability agenda, proving successful with steadily increasing stock values, numerous accolades and awards from recognized organizations, and a devoted following of viewers. Key issues that Netflix will encounter in terms of maintaining long-term sustainability advantages are low barriers of entry for competitive models resulting in membership attrition, retention or attainment of exclusivity of media resources, preserving profitability while adhering to consumer demands for competitive pricing and accessibility, and protecting the advanced technology behind the applications.


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