FacebookLive Killings Facebook is a social networking site that allows peopleto be connect and share with family and friends online.
Facebook was created in2004 by Mark Zuckerberg while he was enrolled at Harvard University. Today,Facebook is the world’s largest social network, with more than 1 billion users’worldwide (GCF Global, n. d.
). Unfortunately,it’s horrible to realize that crimes have been occurring in this social mediaby some crime experts. Facebook live killings are horrific crimes that we areliving in today with this great network. To keep a safe environment onFacebook, the organization must be in touch with law enforcement in crisis whenthere are direct dangers to physical safety.
Furthermore, we will embrace howFacebook can legally rescue victims and find ways to be more proactive. Thesetwo concepts will allow us to have proper safeguards and discuss key functionof Ethics Officer and suggest changes that can help ethical use.FacebookLegal or Ethical DutyFacebookdo have legal or ethical duty to rescue a crime victim and preventpsychological effects on people. Such organization that connect with the worlddo exist legally and therefore, must have business ethics that all employeesand users must follow. It’s ok to admit that Facebook employees cannot controlall users but, it still their obligation to make sure all messages that goviral through their organization are accurate and useful. Facebook is smartenough to know that new technology means new behavior. The digital insurrectionis occurring so quickly that it has develop challenging to tell the differencebetween passing trends.
The emerging behavior that some Facebook users count asan acceptable social norm must stop. I believe that Facebook Cyber psychologists can help makesense of the online environment, where people behave differently than they do intheir real life.ThreeWays to Be ProactiveNowFacebook is facing backlash over the shooting video, as it grapples with itsrole in policing content on its global platform.
Itis an issue that Facebook, the world’s largest social network, has had to contendwith more frequently as it has bet big on new forms of media like live video,which give it a venue for more lucrative advertising. The criticism of Facebookover Mr. Stephens’ video built swiftly Monday, with critics calling it a darktime for the company and outrage spreading on social media over how long it hadtaken more than two hours for the video to be pulled down. Ryan A. Godwin, thevictim’s grandson, pleaded with other users on social media to stop sharing thevideo online (Mike, Isaac & Christopher, Mele, 2017).
•It’simportant that Facebook takes strong responsibilities in reviewing contentsposted on its platform that it only have access to and implement censors todepict unusual contents for further review before posting. Taking more than twohours to pull a live video shooting down is irresponsible.Accordingto Isaac, M. & Mele, C. (2017), initiatives such as Facebook Live have beenembraced by Facebook users and advertisers.
Video advertising, one of thelargest growth areas for Facebook and others, commands a premium compared withtraditional photo and text ad formats. The more users acclimate to posting andviewing video content across these platforms, the easier it will be for thecompanies to sell higher-priced advertisements against them. Yet monitoring thecontent is imperfect. Because, Facebook’s network of users is so vast, thecompany relies on a combination of artificial intelligence, human moderatorsand alerts from users to flag objectionable content.
If many people report aninstance of offensive or harmful content at once, Facebook’s algorithms willshow the post to a global team of human content moderators, who will review itand decide if it violates Facebook’s terms of service.•Oneway interest can never be a welcome while dealing with a society especially inthis globalization. When an organization targets a group of people for itsbusiness, that organization must make sure that the target group is reliableand its lifecycle is in good position to be count on for the organizationlifecycle. Being proactive in protecting receivers from harmful messages fromsenders must be the first responsibility as social network organization.Therefore, Facebook must agree to the social network to be more transparent inthe censorship process and to agree to an external audit of its practices.Asthe approach of solution raises difficulties and knowing that in someinstances, Facebook moderators make unpopular decisions about what contentshould or should not be allowed, the ultimate proactive action will be:•Topre-record all videos that come through the channel no matter their content andif necessary, get feedback from the senders before to be posted.
TwoSafeguards for Social Media PlatformsTohelp prevent acts of violence from being broadcasted, Facebook and otherssocial media must safeguard their platforms by continuously monitoring incomingposts from users through the implementation of software to detect and deletionof activities associated to violence. As technology is merging, software suchas artificial intelligence (AI) will be the best in this matter and also, thegovernment censorship should be reinforced to prevent access to violencecontents including nudity images, and pornographic images.FacebookEthics OfficerAccordingto my research, Facebook doesn’t really have a Chief Ethics but do have staffto discuss ethics issues. Organizations independently have different guidelinesa ways to respond to the issues interfering their businesses.Anna,Lauren Hoffman (2017), published that, after Zuckerberg decided to keep Thielon board, he justified the move by appealing to his commitment to openness,even to views that one might not agree with, never mind that Thiel’s own viewsand actions are antithetical to openness in any other sense, especially ifyou’re a member of a free press or committed to the ideal of democracy. It’sdoubtful that a chief ethics officer could have convinced Zuckerberg a manlargely unconstrained in imposing his dreams on more than 1 billion peopleacross the globe that his position on Thiel was morally problematic. In lightof Facebook challenges, I think we are better served by reframing the questionof ethics and tech.
The solution is not to corporatize ethics internally, it’sto bring greater external pressure and accountability. Rather than position theproblem as one of “bringing” ethics to companies like Facebook via ahigh-powered, executive hire, we should position it as challenging thestructures that prevent already existing collaborations and ethically soundideas from having a transformative effect.Accordingto Anna, L. Hoffman (2017), the lesson of chief privacy officers a chief ethicsofficer’s natural analogy is instructive. As Professors Kenneth Bamberger andDeirdre Mulligan show in their book Privacy on the Ground, privacy officershave been effective in part because of the rise of the Federal Trade Commissionas an active and engaged privacy regulator.
In particular, FTC pressure hasbeen integral to the development of a corporate attitude toward privacy thatgoes beyond mere compliance with the law and instead actively promotes andprotects the interests of consumers. As Bamberger and Mulligan note, the threatof FTC oversight has helped generate “more forward-thinking and dynamicapproaches to privacy policies.” Without a major culture shift and increasedexternal and regulatory pressure, the possibility that an ethics officer couldspark widespread and necessary company reform remains limited.FollowingAnna’s statements, I agree that one’s can’t simply shout “more ethics!” withincorporate structures that prioritize economic gains and silence ethical voices,and expect change to happen. Facebook doesn’t need to create ethics rules.
Ifethics is to stand a chance, we need clear and increasingly potent means ofholding tech companies accountable for their actions (Hoffman, A. L., 2017).TwoChanges Facebook can implementOnebig change that I will expect Facebook organization to implement is already inplace and just need to be enforced. We all know that Facebook vision is aboutconnecting friends and families by sharing messages, photos and video.
Therefore, the relationship between people on their site need to be scrutinizedto allow both senders and receivers, and the organization to benefit from thetransactions. In an interview with The New York Times, Mark Zuckerberg saidabout the change that: “I expect the time people spend on Facebook and somemeasures of engagement will go down”. “But I also expect the time you do spendon Facebook will be more valuable” (Jonah, B. and Matthew, H., 2018).Thesecond change that need to be done is to free users to search their ownconnections. I realized that Facebook always tries to connect others friendsfrom other users whom doesn’t even know to each other. I personally think thatthis kind of behavior from Facebook organization allow criminals to connectwith their targets and fulfill their harmful or killings action.
ConclusionTakingan inspiration plan that ensures safety should be a high priority for Facebookorganization and its users. However, victims from unusual threats must berescued and recovered. Despite all news feed that the company is trying toimplement, it’s imperative that Facebook remain customizable, through theoptions that allow users’ to limit their exposure to certain person. ReferencesBromwich, J. E.,& Haag, M. (2018, January 12).
Facebook Is Changing. What Does That Meanfor Your News Feed? Retrieved January 23, 2018, from https://www.nytimes.com/2018/01/12/technology/facebook-news-feed-changes.htmlFree FacebookTutorial at GCFLearnFree. (n.
d.). Retrieved January 23, 2018, from https://www.bing.com/cr?IOXk&v=1&r=https%3a%2f%2fwww.gcflearnfree.
org%2ffacebook10Hoffman, A. L.(2017, January 26). Facebook Doesn’t Need a Chief Ethics Officer.
RetrievedJanuary 23, 2018, from https://www.newamerica.org/weekly/edition-150/facebook-doesnt-need-chief-ethics-officer/Isaac, M., , C. (2017, April 17). A Murder Posted on Facebook Prompts Outrage andQuestions Over Responsibility. Retrieved January 23, 2018, fromhttps://www.nytimes.com/2017/04/17/technology/facebook-live-murder-broadcast.html