Developed and executed online strategies for enterprise solutions to maximize brand presentation, customer experience and drive opportunity pipeline to sales from Dell’s digital properties.
Partner with BU marketing teams to effectively and efficiently align business goals and initiatives into site strategy that supports Dell’s overall goals: Define the digital marketing content strategy for the enterprise solutions which encompass products, solutions, services and software launches, Dell events, announcements and acquisitions Collaborate across various digital marketing functions, recommend digital strategies to support business goals, initiatives and interpret related success metrics for ongoing enhancement Merchandise and promote sites and business initiatives on relevant solution pages. Monitor and balance online platform capabilities, customer usability, content quality, traffic patterns. Balance best practices for online content, search strategies, CMS capabilities and resources to provide a compelling online experience to customers and drive lead generation Owned and drove business requirements for future state enterprise solutions online properties. Ensured a robust digital marketing experience and content for ESG launches and events. Supported new products / solutions launches, refreshing content based on new go to market messaging, optimizing the look and feel of the site for the best customer experience. Partnered with BU, marcom, regional sales teams to cross merchandise across dell platforms and build a digital content marketing strategy to educate customers, drive traffic, and generate sales leads. Supported content amplifications along with social media teams on various properties across the entire user base to increase visibility and exposure.
Strategic planning, project management and global expansion of content and regional campaign programs for Public & Large enterprise solutions. Involved extensive interaction with BU, regional marketing and sales teams to assure that content functions as an effective component of the online marketing mix. Globalized solutions content across 25 Tier I countries, helping generate incremental revenue pipeline.
Some of the Tier I/II countries were first to foray into solutions offering. Ensured solutions site consistency & optimization by integrating vertical & horizontal solutions & services content across Public & Large enterprise BU. Manage strategy, global expansion, programs and key functionality implementation of Global Product Listings / comparison shopping feeds and paid search initiatives designed to align with sales and marketing goals of SMB. Developing & implementing differentiated Small and Medium business promotion strategy, drive profitable traffic growth.
It included extensive collaboration with product marketing, sales, creative, marcom agencies and cross – functional teams across the markets.