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Name:Mohamed Saad Abdul CaderStudent No:SID 8308Module Name:Strategic Brand ManagementStudy Centre:Strategy –Sri LankaTABLE OF CONTENTTASK ONE (Words 1274)1. 1Brand Audit for Coca Cola21.2 Brand Association and Brand Awareness of Coca Cola41.3 Critical Evaluation of the current status of the brand and the challenges faced by Coca Cola at present4TASK TWO (Words 1358)2.1 Brand Planning62. 2 Strategic […]

As of December 1st 1998, Hyundai and Kia, as part of the Hyundai-Kia Automotive Group, have put a goal to be in the top of the automobile industry worldwide, not only in terms of being top sellers in the market but as quality vehicle brands. As part of this general vision, Hyundai and Kia initiated […]

GLOBAL BRAND MANAGEMENT, A CRITICAL CASE ANALYSIS OF GUCCI GROUP IN 2009DIB xxx: INTERNATIONAL BUSINESSASSIGNEMENT ONEBYANNE KHALAYI MATUMBAIREG. NO: xxxxA TERM PAPER SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (MBA), UNIVERSITY OF NAIROBINOVEMBER, 2018AbstractAt the beginning of 2008, Gucci Group had opened its largest […]

Title of the Project/CaseGroup Assignment 2Innovations in Brand building in the last 2 yearsCourse: PGCBM 32Study Center: HRBR BangaloreName of the faculty: Dr. Sanjay PatroSubject: PBM (Product and Brand Management)Submitted by (In case of Group): Group No.:-33Group membersMr. Rajesh Alevoor Kini Roll No: 2235770Mr. Siva Divakar Rajesh Kommuru Roll No: 2235444Ms. Poonam Patnaik Roll No: […]

I. Theoretical Background As mentioned before, strategic management is the persistent arranging, observing, examination and evaluation of all that is essential for an association to meet its objectives and targets. Quick paced development, rising advances and client desires compel associations to think and settle on choices deliberately to stay effective. The strategic management process helps […]

NAME:AGBADAOLA OLABODE                                 MATRICNO: 17100230594CHAPTER TWOLITERATURE REVIEW 2.0INTRODUCTIONThissection will review existing literature on the insurance industry in Nigeria,social media, branding and theories governing the study. Finally, it will look atpast studies on social media and its link to corporate performance. 2.1 THE NIGERIAN INSURANCE INDUSTRYTheinsurance industry in Nigeria is regulated by the National Insurance Commission,guided by constituted Acts […]

RESEARCH PROPOSALIMPACT OF SOCIAL MEDIA IN CHANGING NEGATIVE BELIEF HELD AGAINST A BRAND(A STUDY OF AJINOMOTO SEASONING BRAND)By:OBADINA OMOTAYO OMOLARA099076003Master of Business Administration (MBA),University of Lagos.INTRODUCTION1.1Background to the StudyErroneous beliefs or misinformation about a brand can be a nightmare, the widespread nature of these belief makes it is a source of concern, such that efforts […]