BMWs competitive advantage is its’ continuous improvement ; technological advancement in its research and development department is the core of the competitive advantage for BMW. It is known for its quality, reliability ; unbelievable customer service support. BMW has a policy of customer service growth as an underlying principle to grow its market. BMW operate in over 150 countries around the world, 65% of its sales come from Europe and North America but with the quickly developing nations like Asian markets, BMW has started focussing on these markets aggressively to drive their future sales. BMW has a Strong product portfolio from its M, 3 and 5 series to its X series and have strong presence in every market.
Some things that can affect their competitive advantage are: