According to Christine Moorman, Russia has the 6th largest economy and is the international market with the highest sales growth rate. These characteristics make Russia very attractive for business negotiations. However, conducting business in Russia can be difficult because of their direct business culture (Moorman, 2014).
Author Cavusgil states that language is amongst the most important manifestations of culture. It is essential to communicate effectively and successfully between parties. Russia’s official language is Russian, and they consider English to be their second language. Russians rely heavily on body language in business negotiations. Russians can be portrayed as welcoming during business negotiations with their non-verbal cues as they tend to express trust and confidence in a relationship through touch during conversation. For verbal communication, one can expect Russians to be very direct in business negotiations. They are not afraid to correct people or deliver criticism (Moorman, 2014).