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3) Proprioreceptive targets of linguistic manipulation. It is known that with the help of proprioreceptors human beings obtain information about the position and balance of their body. The manipulative perlocutionary effect is achieved in the cases when recipients somehow project on their bodies the position of the image being suggested by the producer of the pre-election propaganda speech. At that the images which raise the sense of balance are necessarily associated with the producer’s party, or on the contrary, the images which bring the association with something unstable and rickety with that of political rivals.
4) Interoreceptive targets of linguistic manipulation. Human interoreceptive system is connected with the signals about inner physiological state of the organism. Those sensational images of some painful conditions and pain in the internal organs are created by the speech producer in order to be associated with the opponents’ party. The producers’ party is associated with the sensational images of healthy conditions and internal organs.

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3. Model Evaluasi Kebijakan
Model evaluasi adalah model desain evaluasi yang dibuat oleh para pakar evaluasi yang biasanya dinamakan sesuai nama pembuatnya atau tahapan pembuatannya. Lebih jauh dijelaskan bahwa terdapat banyak model evaluasi, diantaranya Model Evaluasi CIPP dari Stufflebeam yang berorientasi kepada pengambilan keputusan setelah melakukan evaluasi terhadap Context, Input, Process, and Product. Selanjutnya kerangka kerja evaluasi yang hampir sama dengan Model CIPP yaitu Model UCLA yang dikembangkan oleh Alkin. Dalam perkembangan selanjutnya terdapat Model Evaluasi yang disebut Model Brinkerhoff yang digolongkan ke dalam tiga jenis evaluasi yaitu: (1) Fixed vs Emergent Evaluation Design; (2) Formative vs Summative Evaluation; (3) Experimental and Quasi Experimental Design vs Natural Inquiry.
Selain dari model-model evaluasi tersebut terdapat juga Model Evaluasi Countenance dari Robert E.Stake yang terdiri atas tiga komponen yang dievaluasi yaitu (1) antecedents, (2) transactions; (3) outcomes. Analisis data dilakukan dengan menganalisis kongruensi (kesesuaian) dan kontingensi antara komponen-komponen yang dievaluasi.
Evaluasi kebijakan dapat dilakukan dengan mengikuti suatu model tertentu. Mengacu pada Bridgman dan Davis (2004) sedikitnya ada empat model evaluasi yang bisa diterapkan. (1) Evaluasi ketepatan (appropriateness evaluation). Evaluasi yang dilakukan untuk membantu membuat kebijakan dalam menentukan apakah sebuah program yang baru perlu dibuat atau apakah program yang ada masih harus dipertahankan. Pertanyaan kunci pada evaluasi ini menyentuh aspek mekanisme pemberian pelayanan, adalah apakah lembaga pemerintah ataukah swasta yang harus menyelenggarakan pelayanan sosial? (2) Evaluasi efisiensi (efficiency evaluation). Menghitung seberapa besar barang dan jasa mampu menghasilkan sesuai dengan sumberdaya yang dikeluarkan. Apakah sebuah program secara ekonomi efisien dilihat dari uang publik yang digunakannya? (3) Evaluasi efektivitas (effectiveness evaluation). Mengidentifikasi apakah sebuah program menghasilkan dampak yang bermanfaat bagi publik. Apakah dampak yang ditimbulkan program dapat meningkatkan kesejahteraan publik? Apakah program dapat mencapai tujuan-tujuannya? (4) Evaluasi meta (meta-evaluation). Mengevaluasi proses evaluasi itu sendiri. Apakah lembaga-lembaga yang melakukan evaluasi menerapkan model dan metode evaluasi yang profesional? Apakah prosedur evaluasinya sesuai dengan langkah-langkah evaluasi yang benar? Apakah kriteria evaluasi sesuai dengan variabel-variabel yang diukur? tujuannya menyediakan bahan bagi pengambil keputusan dalam menentukan tindak lanjut suatu kebijakan.
Countenance Evaluation Model merupakan model evaluasi yang dikembangkan Stake dengan menekankan pada deskripsi dan pertimbangan. Tiga tahap yang harus dilakukan dalam model evaluasi ini adalah: (1) anteseden (antecedents/context), (2) transaksi (transaction/process), dan (3) keluaran (output-outcomes).
Dari beberapa konsep di atas dapat disimpulkan bahwa model-model evaluasi yang dikembangkan oleh para pakar adalah terkait erat dengan tujuan, fungsi dan lingkup penilaian dari evaluasi yang akan dilakukan. Sehingga, ketetapan pemilihan model evaluasi akan berpengaruh terhadap simpulan dan rekomendasi yang akan dihasilkan
Alasan peneliti memilih Countenance Evaluation Model yang dikembangkan oleh Robert E.Stake, karena model evaluasi tersebut cukup fleksibel, simpel dan sesuai dengan kebutuhan peneliti dalam mengevaluasi Manajemen Mutu Riset Internasional Universitas Indonesia. Sebagaimana dinyatakan oleh Stake: …..each evaluator will have to make a very different adaptation to suit each situation. Berdasarkan model yang dikembangkan oleh Stake, evaluator dapat melakukan adaptasi sesuai dengan situasi, kondisi dan juga tujuan yang ingin dicapai; bahkan evaluator memiliki peluang untuk mengembangkan model evaluasi yang sesuai dengan kebutuhannya.
Dalam melakukan evaluasi Stake menekankan pada dua dasar kegiatan yaitu descriptions dan judgments. Descriptions menunjukkan intents (goal) atau tujuan dan observation menunjukkan effects atau apa yang sebenarnya terjadi. Judgements mempunyai dua aspek yaitu standard (standar) dan judgements (penilaian). Model evaluasi yang dikembangkan oleh Stake tersebut tampak pada visualisasi berikut:

Selanjutnya Stake mengidentifikasi tahapan dalam penelitian evaluasi yaitu: (1) Antecedents phase menjelaskan kondisi awal yang melatarbelakangi atau yang dipersyaratkan sehingga suatu kebijakan dapat diimplementasikan (diberlakukan). (2) Transactions phase yaitu tahapan pelaksanaan. Mengevaluasi transaksi atau proses yang terjadi dalam rangka pelaksanaan kebijakan. (3) Outcomes phase, yaitu tahapan untuk mengetahui hasil implementasi kebijakan.
Dari penjelasan di atas, maka dapat disintesiskan. Evaluasi kebijakan publik mempunyai 3 (tiga) lingkup makna, pelaksanaan evaluasi implementasi kebijakan manajemen mutu riset internasional UI dideskripsikan berdasarkan perbandingan antara kriteria dengan data empiris tentang apa yang sebenarnya terjadi (observations) serta kesesuaiannya (congruence) dengan tujuan (intents), hasil perbandingan tersebut digunakan dalam penilaian (judgments) guna pengambilan keputusan pada komponen yang dievaluasi. Demikian pula untuk mengetahui keterkaitan antar komponen yang dievaluasi dilakukan analisis kontingensi. Kemudian data yang telah dikumpulkan direduksi, dan dilakukan verifikasi data sebelum menarik kesimpulan.
Gambaran model evaluasi Stake yang diterapkan peneliti dalam mengevaluasi implementasi kebijakan manajemen mutu riset internasional UI adalah sebagai berikut:

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3. The Working principle of Electronic Weight Scale
Electronic weight scales usually display a number on the LCD and equipped with electronic measuring components. The electronic weighing scales operate based on the following principle that is the force exerted by the load situated on the balance pan is transmitted to the load cell which in turn emits an electric signal whose intensity is proportional with the force. The electrical signal is picked up by the electronic balance block, processed , amplified and transmitted to a digital display system that is digital mass indicator, the result show will representing the weight of the mass located on the load pan. A very common solution is to use strain gauges (strain-sensitive transducers). The strain gauge is a passive transducer that use ` electrical resistance variation ` in wire to sense the strain produced by a force on a wire. These commercial weighing devices with low resolution were generally used. The strain gauges are wired as a Wheatstone-bridge to balance for temperature changes . When the pan is not loaded by any object, all four resistors are the same and the input of the amplifier will be zero. When an object is placed on the pan resistor 1 and resistor 4 are compacted and their resistance will decrease , resistor 2 and resistor 3 are strained and their resistance is increased. This because a voltage difference at the input of the amplifier, proportional to the weight of the object. The strain gauges are wired as a `Wheatstone-bridge` to compensate for temperature changes . The figure below shows the diagram of an electronic weight scale with a strain gauge.

1 : Spring body
2 : Weighing pan
3 : Mounting plate
4 : Placing and wiring of the strain gauges
Some of the advantages of electronic/digital weight scale are the plain fact that digital scales are considerably effortless to read. Besides, the electronic weight scale will give more precision of reading value. Here are some disadvantages to electronic/digital scales, most likely the very regular one being incorrect readings. Several people have criticised that when they stand on the scale at one spot and obtain a reading and when they get back after a few seconds they get a different reading altogether. Commonly , digital scales are good but it will be worn after a regular used. This instrument needs to calibrate after years to get better accuracy.

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3.0 METHODOLOGY
In this section it is described the kind of methodology this study will use starting with research design, sampling method and data collection instrument and data analysis
3.1 RESEARCH DESIGN
To get the purpose of this study was to examine customer awareness and adoption of Islamic banking products and achieve objectives of the study there for the study employed descriptive research design method by both qualitative and quantitative by analysis the mean and standard deviations of respondents answers and looking correlation to know the relationship between customer awareness and usage of Islamic banking products the reason to why the chose descriptive is that it best fits in this study and it also have another good benefits like it takes less time and cost to do.
3.2 POPULATION OF THE STUDY
The target population employed in this study are the customers of 3banks in Mogadishu which are DAHABSHIIL BANK, SALAAMA BANK, PREMIER BANK which are the most used banks in Mogadishu those provide Islamic banking products since the basic banks practice Islamic banking in Mogadishu is considered appropriate to achieve the purpose and objectives of the study, the exact number of population living in Mogadishu are around 2million people since this large of people cannot be reached sample of them is compulsory to use but according to banks branches in Mogadishu are 10 branches in 17 districts by reaching audience through most populated areas in the city like peace garden which is the most visited garden in the city and the Liido Beach which also a place mostly gather city residents in weekends and holidays .
3.3 SAMPLE SIZE
Since the total of study population cannot be reached for sake little time and cost sample size is appropriate to use to choose some number from the whole population, in this study a sample size of 200 customers those use three selected banks in Mogadishu a total of 200 questionnaires will be distributed to customers from these three selected Banks in Mogadishu.
3.4 SAMPLING METHOD
The Sampling Technique employed in this study wills purposive sampling technique which is non-probability sampling method since the exact number of customers of these selected Banks, a sample of 200 customers randomly selecting using non probability sampling method.

3.5 DATA COLLECTION METHOD
In research procedure or data collection method will be Questionnaire from research conducted which titled in Malaysia titled customer attitude and adoption IBPs, So that some modifications were made for that questionnaire to ensure its applicability of this context. The instrument comprised of three sections, profile of respondents (PR), level customer awareness which will be asked questions regarding how much the customers aware of this Islamic products, level of adoption of Islamic banking products. The questionnaire included close-ended questions Respondents were asked if costumer awareness have relation to adoption of Islamic banking products and level of understanding and their attitude towards adoption of Islamic Banking products provide by Selected Banks Operate in Mogadishu. This method was selected because it was easy to administer questionnaires, it saved time and it was helped to collect information that is applicable to the study.

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3.6 DATA ANALYSIS
Collected data consist of quantitative data gathered by the questionnaire. The study will use Statistical Package for the Social Sciences (SPSS) program for statistical analysis as descriptive study and Correlation to describe the relationship between awareness of Islamic banking and adoption of Islamic banking products. The data will be presented in tables and counted. This study employed descriptive (Mean and Standard Deviation) and correlation statistics to analyze data, the totals will be converted into numbers to enable the readers to analyze and describe the data systematically to reach logical conclusions on the effect customer awareness on Adoption of Islamic banking.

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