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1.3. OBJECTIVE OF THE STUDY
1.3.1. GENERAL OBJECTIVE
The main objective of this study is to develop a knowledge based system for mango diseases diagnosis and treatment using rule based reasoning approach.
1.3.2 SPECIFIC OBJECTIVES
• To review related literatures on concept of knowledge based system and available algorithms and techniques that give deep understanding to conduct this research work.
• To acquire the necessary tacit and explicit knowledge required for developing knowledge base system
• To model and represent knowledge acquired from domain experts and codified sources.
• To build prototype knowledge based system for mango diseases diagnosis and treatment.
• To evaluate the performance of the prototype knowledge based system.

1.4. SCOPE OF THE STUDY
The scope of this study was developing prototype knowledge base system and evaluating its application for mango diseases diagnosis and treatment for agronomy experts and farmers found in Ethiopia. There are a number of different approaches for designing knowledge based system but this system only focuses on rule based approach. The focus area of this study was Ambo Plant Protection Research Center for the purpose of data collection. This study is limited to diagnosis and treat related to diseases and providing possible suggestions for symptoms for decision making in mango diseases diagnosis. There are different problems related to fruit crop production but including all diseases diagnosis and treatment issues influence the effectiveness of fruit crop production in Ethiopia. Due to this reason this study focused on Mango diseases.
The task involved in conducting this work includes literature review, problem identification, knowledge acquisition, modeling, representation and implementation or encoding. The prototype is consists of knowledge base, inference engine, user interface, explanation facility and rule based reasoning mechanism. Even though the prototype includes all these components this system has limitation in automatic updating of the knowledge base by the user when the new factors are introduced, that is due to time limitation the learning component of the knowledge base is not developed in this study.
Generally, the study is intended to develop rule based prototype system that diagnosis mango diseases and giving advisory services or treatment primarily for domain experts and then for any interested party capable of reading English language.
1.5. SIGNIFICANCE OF THE STUDY
The result of this thesis work is expected to contribute a lot to the development of knowledge based advisory expert system for mango diseases diagnosis and treatment and motivate further researches to be conducted in the area of agricultural expert system. Furthermore, it can also help to initiate advisory expert system researches in Ethiopian. The system that researcher has proposed can help farmers in critical times where access to an agricultural expert is not forthcoming due to the unavailability of agriculture extension worker in the area. The system is especially useful in the country and the rural areas where the ratio of extension workers to the farmers is a small number and where the access to such experts is not feasible.
The immediate beneficiaries of the study are primary agriculture workers and agriculture professionals or agronomist. Particularly, the prototype will have great significance to teach primary agriculture extension workers, general agronomy experts in order to have well understanding about mango diseases. As a result, those agriculture workers can use the system in diagnosing mango diseases on primary agriculture sectors where highly qualified mental professionals are unavailable. The developed prototype knowledge based system is used to give advising services for diagnosing mango diseases. The prototype knowledge based system is developed using the knowledge of multiple domain experts and documentary sources to be preserved for in case experts soon retire or unavailable. Therefore, it gives better advisory services where highly qualified agronomists are occupied or where they are not found.
Additionally, the prototype can be used for agriculture professionals as a guide. Even though those professionals are highly qualified persons, they may get difficulty of remembering all the critical symptoms and signs of diseases.
Identifying the right diseases and giving diagnosis and treatment is the difficult task in mango diagnoses. Since the prototype is already codified by using appropriate domain knowledge, it solves the problem of forgetting the important issues and concepts of the domain knowledge by remembering the facts and rules already feed.
1.6. METHODOLOGY OF THE STUDY
In order to achieve the objectives of the study and address the stated problems successfully, methods suitable for gathering information, knowledge acquisition, knowledge representation, KBS development tools selection and system evaluation are identified. Here under the detail is presented.
1.6.1. RESEARCH DESIGN
Dipanwita et al. 40 were used experimental research design to develop intelligent medical system for diagnosis of common disease by acquiring tacit and explicit knowledge from domain knowledge expert. The domain knowledge was acquired and then represented. The acquired and represented knowledge was inserted into the knowledge base. Based on the result of evaluation of inserted knowledge it changed again and again. In addition, during prototype development stages the sequence of the facts and rules were changes again and again until it fitted the best sequence. Moreover, the way to test and evaluate the performance of the prototype system by feeding the cases and records the result to compare it against with the decision made by domain experts in similar settings.
The process of acquiring knowledge from experts and building a knowledge base is called knowledge engineering. The process of developing computational knowledge based systems is called knowledge engineering. This process involves assessing the problem, developing a structure for the knowledge base and implementing actual knowledge into the knowledge base. Knowledge engineering and system engineering methodologies were used to develop the system. To accomplish the knowledge engineering task three main activities were done. These are knowledge acquisition/elicitation, knowledge verification & knowledge modeling and representation.

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1. Introduction
Due to the fast moving pace in Singapore, the population of energy drinks may have risen. Consumers need more energy intake to sustain throughout the day which can be achieved by consuming energy drinks on the go such as Red Bull Energy Drink or Monster Energy.

Energy drinks company claims to be a healthier beverage type and targets towards people that need some sort of energy boost. Their primary consumer group includes extreme sports enthusiasts, young adult and working adults. This may be the result that many energy drinks are sponsored or created by extreme sports teams and stars. However over the recent years, it has come to light that energy drinks may not be that good after all (menshealth).

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Our business report will consist of the detailed description our new startup, EnergyMe and our marketing strategy. Furthermore, it also includes the analysis of our two main competitors, Red Bull and Monster Energy, in order to exploit their weakness and turn it to our strength.

2. New Business

EnergyMe is a new business startup that plans to venture into the industry of healthy energy drinks. It’s tagline – “Extra Energy. Healthy Me” means that consumer will get the extra energy they need from EnergyMe drinks and at the same time be their healthy self. We will be offering a variety of flavoured energy drinks, focusing on ingredients that provide health benefits and allowing consumers to gain an instant energy boost throughout their day. Red Bull and Monster will be our main competitors, as consumers are already familiar with them when it comes to energy drinks. We will be targeting the weakness of our competitors, which will thus showcase EnergyMe as a healthy and nutritious alternative that also provides instant energy boost. (add on)

EnergyMe has identified two distinct groups of target consumers. These two groups of consumers are distinguished by their age. They have been grouped as consumers that are actively working (age between 25 – 65 years old) and are retirees (age above 65 years old). The main characteristics that make both of these groups attractive is their spending power and the uprising trend on energy drinks(source). (add on)

EnergyMe will be promoted as an alternative choice to traditional energy drinks such as Red Bull and Monster Energy, and will be using other sources of energy boosting ingredients such as ginseng, jeju orange, citron, quinoa, kombucha and sweet potato. Instead of using sugar cubes to sweeten our drinks, we will be mainly using honey and stevia as sugar substitutes. All our drinks will be formulated and made in Singapore. As our drinks are different from our competitors which mainly use sugar and caffeine as their main ingredients, we will market EnergyMe as the healthiest alternative to energy drinks. (add on)

Product
EnergyMe drinks are natural and highly nutritional, no caffeine and taurine, 100% fat free and is available in a wide variety of flavours. EnergyMe will be certified to apply for Healthier Choice Symbol to include on our packaging to indicates that our drinks are a healthier options, and is an easy way for consumer to tell our drinks are better for their diet than others. This empowers the consumers to make informed food choices.

Price
As the existing energy drinks are highly priced, EnergyMe will be incorporating the penetration pricing where we will sell our drinks at a low price compared to the competitors to rapidly reach a wide fraction of the market and to create word-of-mouth. For a 330ml drink, we will price it at S$1.50 as compared to Red Bull (250ml for S$2.45) and Monster (473ml for S$2.11). This strategy will allow consumers to switch to EnergyMe because of the lower pricing.

Promotion
As EnergyMe already has many well set competitors in the market, we need to make sure the public is well informed of our product. EnergyMe will convince its target consumers by promoting the advantages of the drink over its competitors. Working adults will be more active and energetic throughout the day and retirees can take EnergyMe as an additional supplement for their everyday needs. EnergyMe will collaborate with premium gyms like Fitness First, Anytime Fitness Gymmboxx to offer samples to its members. Locations favourable will be gyms near CBD area as compared to those in neighbourhood areas. EnergyMe will also be advertised and promoted on popular social networking websites like Facebook, Twitter and Instagram.

Place
The selection of product distribution channel is important. As a new startup, EnergyMe will incorporate two types of distribution channels – direct and indirect. For the direct method, we plan to sell our products through our campaign outlets directly to the consumer. For the indirect method, EnergyMe drinks will be readily available in giant supermarkets like FairPrice, Sheng Siong, Cold Storage and smaller-scale store like neighbourhood mini-marts and convenience stores like 7-11. The drinks will also be sold on online grocery marketplaces like RedMart, HonestBee, Amazon Prime SG, allowing consumers to purchase EnergyMe at the convenience of their own homes. This will allow ease of purchase for consumers anywhere and anytime they want.

3. Customer-Based Brand Equity Analysis of Competitor

Monster Energy

Background
Monster Energy is a series of energy drinks founded by Monster Beverage Corporation (MNST), formerly known as Hansen Natural Company in April 2002. The company is well known for advertising mainly through sponsorship of extreme sports and eSport events such as skateboarding and mountain biking car racing, instead of following conventional methods of advertising through television commercials, ad agencies or billboards.

Monster actively participates in the scene and offer promotions such as exclusive VIP access, going on trips to hang out with top musicians and giving away ‘real gear’ like dirt bikes, rims and BMX bikes.

Brand Salience
As evident by their name, Monster Energy have clearly positioned itself in the energy drink category. When consumers want to purchase a energy drink, they will think of Monster Energy as one of their options. This is achieved by exposing the brand to consumers by sponsorship of extreme sports, Esports and musical acts.

The Monster packaging is highly noticeable with their neon-coloured logo adorning the sleek black cans. Monster’s logo is easy to recall and recognise with a stylized “M” for “Monster” designed to invoke the idea of a monster’s claw marks, associating clearly with their slogan “Unleash the Beast”. For a customer considering a purchase, it will prove difficult to pry their eyes from the fancy can designs by Monster Energy as opposed to a generic brand.

Brand Performance
Monster had done well in meeting customer’s functional need in the highly competitive market of energy drinks. Monster Energy offers a large can (473ml) which contains more caffeine compared to other competitors at a lower price. Monster offers a large variety of products with

Regarding Monster’s brand meaning, we can say that its products meet consumers’ needs in the highly competitive market of energy drinks. Indeed, Monster is a brand offering a wide range of products, which is not the norm in this market. Plus, its products are known for having a higher ratio in caffeine, which leads consumers to think that Monster’s products are more effective. Finally, Monster’s brand performance is based on price, because it offers a generally bigger can than its competitor, and at a lower price.

Brand Imagery
Monster became the title sponsor of National Association for Stock Car Auto Racing (NASCAR’s) top series for the 2017 season, effectively renaming it to Monster Energy NASCAR Cup Series. The brand actively contributes to the extreme sports scene through sponsorships with Paid2Podium program, with 453 events and $884,350 up for grabs via self registration and verification from events official. This supports young and aspiring athletes to represent the Monster Energy brand and help them to achieve their goals and dreams, creating a symbiotic relationships where both parties benefit.

Consumers who purchase them want to maximise their lifestyle and increase their productivity. Typical usage situations are for consumers who need that extra energy boost throughout their daily lives such as pre-workout drink or after a sleepless night. As it is widely popular, it is easily available islandwide, allowing consumers to purchase at their own convenience.

Brand Judgment
Monster has encountered quite a few controversies right from its inception due to its logo and slogan. Conspiracist had said that the brand uses a Hebrew version of 666 in their logo (666). A simple google search on “Is Monster Energy Satanic?” will result in pages after pages of article regarding the antichrist scandal.

The brand has developed a strong attachment with its consumer thanks to its presence in all the events constituting their centres of interests.

Brand Feeling
After having a can of Monster Energy, consumers usually feel more energised due to the caffeine rush. They also feel happiness, freedom and virility as Monster’s brand image is based on athletes doing extreme sports and taking risks. The adrenaline rush leaves consumers to feel excited and ‘unleash the beast’ within them, giving them just the energy boost they need. Having felt all these feelings, consumers therefore have the sensation like they are connected to the brand, experiencing something special with them.

However, there were also instances whereby certain consumers felt displeasure with the brand due to the controversy regarding their logo. A conspiracist have said that the brand uses a Hebrew version of 666 in their logo (666). A simple google search on “Is Monster Energy Satanic?” will result in pages after pages of article regarding the antichrist scandal.
They then termed Monster as a ‘drink of satan’, causing people to have negative feelings for this brand.

Brand Resonance
Monster Energy does not follow traditional methods of advertising, they actively engage their consumers using other methods instead – by offering more through their promotions. Monster goes the extra mile by offering promotions such as exclusive VIP access and sports gears, supporting the scene, bands, athletes and fans. This thus sets Monster apart from other energy drink brands as they connect with the fans directly on their needs and wants. Fans are committed to the brand and some have even done tattoos of the brand on their body. It helps the fans bond with others in the same social group who share special interests and common values. Monster Energy provides a platform for its community to connect via different interests by creating Facebook pages under the Monster Brand such as Monster Energy Gaming, Girls and Music. By a providing a platform for communication, it creates customer value by

Red Bull

Background:
Red Bull, an Austrian company was founded in the mid 1980’s and was expanded to Singapore in 1989. Today, Red Bull have ventured into other 171 countries such as Germany, UK and USA and over 68 billion cans of Red Bull have been consumed so far. Just alone in 2017, Red Bull has sold more than 6.3 billion cans, an increase of 4.0% from 2016. Red Bull specializes in energy drinks which power consumer through the day, making it the perfect companion to consumer daily energy needs. Red Bull has the second highest market share of any energy drink in Singapore, with a total of 18.0% in the energy drink industry.

Brand Salience
Red Bull has a very catchy slogan – “Red Bull gives you wings” R3 which deeply imprints on one’s mind after hearing it. The impression of drinking Red Bull is that it will instantly give energy and power once consumed. The brand awareness is strong as Red Bull is at the top of the mind when consumers consider purchasing energy drinks. The red and blue logo of Red Bull is of two charging red bulls fighting, making it well recognisable and representative of its brand name.

Red Bull pricing strategy is more expensive than its competitors’ which make the consumer to believe in that Red Bull is unique compared to other soft drinks.

Brand Imagery
The two colours on the Red Bull logo are not just two random colours mashed together, but they are also meaningful in their own way – red: the colour of life, vitality and passion; blue: the colour of strength, confidence and youth. R1 This shows that Red Bull insists on its core ideology and values, to ‘go strong and harder’ as the indispensable factor to the firm.

Red Bull is suitable for anyone that wants to have an energy boost, be it on the on the road, before or after physical training, during studies, at work or at night to party. As it is widely found in convenience stores and supermarkets, it allows consumers to make purchases as and when they want without the hassle of having to travel far.

Red Bull uses creative advertising (such as Red Bull Cartoons) R4 to express their fun and non-conformist free way of life. This therefore creates memorable and entertaining experiences for its consumers. Red Bull is also well associated with extreme sports for example the Red Bull jump in Stratos that captured the attention of people all around the world.

Red Bull has thus established itself into consumers’ minds as a drink that gives them instant energy whenever they need it. Today, people from all walks of life automatically think of Red Bull whenever they think about a energy drink.

Brand Performance
Red Bull drinks are full of caffeine, taurine, b-group vitamins, sugar and alpine water, which allow consumers to stay awake all night long. Consumers buy Red Bull due to its efficiency in terms of power. This have led the company to be able to charge a premium price for their energy drink. For consumers who are more health conscious, there are other alternatives like ‘less sugar’ and ‘sugar free’ available.

Brand Judgment
Consumers may have expressed doubts towards Red Bull of being not the healthiest energy drink due to the high amount of sugar level and caffeine. Research has shown that energy drinks not only spike the blood sugar, but may increase the risk of type 2 diabetes (menshealth). Having high amount of sugar level and caffeine will lead to health risk such as increased blood pressure, kidney damage, anxiety and stress. As caffeine is highly addictive, it will cause consumers to depend on them to feel sufficiently energized.

Brand Feeling
The feelings that Red Bull give to its consumers are that it is a fun, energetic and exciting brand with their large participation to extreme sports events. Despite having health authorities across the world to concluded that Red Bull Energy Drink is safe to consume, consumers are still skeptical regarding the health benefits it brings to them.

Brand Resonance
More than just an energy drink, Red Bull is now followed by 48 million fans on Facebook. Red Bull has a very engaged community on social networks such as Facebook or Twitter. Consumers seem to be actually very loyal and involved and people are really fans of Red Bull. Consumer have a sense of community as they chose Red Bull to represent who they are and who they want to be.

4. Conclusion
Concludes report with assessment of new business/startup’s market success prospects, based on CBBE analysis of competitors. Provides at least 3 possible ideas that the new business/startup can adopt to take advantage of weaknesses in competitors’s CBBE.

Red Bull and Monster Energy both offer sponsorship to athletes partaking in extreme sports and they give an impression that it is only suitable to consumers who have active lifestyles, which will let consumers think twice when they need a burst of energy
References

Monster
666 https://www.snopes.com/fact-check/monster-energy-drink-666/

Red Bull
R1 https://redburnmonsters.wordpress.com/2013/10/18/red-bull-brand-image/
R2 https://energydrinks4dummies.wordpress.com/2012/11/22/kellers-customer-based-brand-equity-pyramid-for-red-bull/
R3https://redburnmonsters.wordpress.com/2013/10/12/red-bull-brand-image-the-cbbe-pyramid/
R4 https://cartoons.redbull.com/au-en/

(menshealth) https://www.menshealth.com/health/a19542947/energy-drink-health-effects/

https://www.shape.com.sg/food/energy-boosting-drinks-besides-coffee-to-stay-awake-at-work/?slide=1
https://www.healthline.com/nutrition/11-proven-benefits-of-quinoa
https://www.medicalnewstoday.com/articles/262982.php
https://www.simplysupplements.co.uk/healthylife/lack-of-energy/the-fatigue-fighting-benefits-of-ginseng
https://www.menshealth.com.sg/health/why-b-vitamins-energy-drinks-are-useless/

https://www.webmd.com/food-recipes/news/20121023/death-reports-monster-energy-drink#2
Link above
Identify on their labels the amount of caffeine from all sources in the beverage.
Not promote mixing energy drinks with alcohol or claim that energy drinks counteract the effects of alcohol.
Advise on their labels that energy drinks are not intended or recommended for children, pregnant or nursing women, or others sensitive to the effects of caffeine.
Not market energy drinks as sports drinks.
Not market or sell energy drinks in elementary, middle, or high schools.
Not market energy drinks to children.

[email protected]
IDEAS GENERATION
Formulated in JEJU, made in Singapore
Health alternative to energy drink but still marketed as energy drink
GINSENG AS ONE OF THE INGREDIENT
FLAVOURS
ginseng, jeju orange, citron, quinoa and green tea (from korea)
Coffee? Honey? Lemon? Lime? Cola? Peach?

The first part is to create the business and analyze the source of brand equity for the two main competitors in the industry that your new business will operate in. For example, if you create a fast food business, then your two main competitors may be McDonalds and KFC.

You must create a complete business with a clear idea of what product/service you will offer to the market, and what specific market gap and consumer needs your business will address. You must also justify why you think your product will sell.

Using the CBBE pyramid, you must then analyze the source of brand equity of the two main competitors in the industry that your new business will operate in.

1. Intro
A summary of the objective of the assignment, main findings, and key considerations. It should also include signposting and brief descriptions of the report’s outline.

2. New biz start up

3. CBBE Analysis of Competition (1500)
Identifies two main competitors in the industry/sector of new business/startup, based on market share/revenue. Uses the CBBE pyramid (Lecture 2) to analyse the brand equity of the two main competitors. Analysis is insightful, detailed as possible and covers every aspect of the CBBE

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1.1 Background of the Study
It is no doubt that ICT has fuelled the growth and development in many sectors of the economy – social, political and financial sectors have all been impacted. The financial sector, in particular banking has moved from the times when the bank records were being kept in manual ledgers and registers to electronic records maintained, stored and available for easy retrieval at any point when needed. Technological innovations that impacted banking sector had a long way, from the times when ATMs were discovered and used for the convenience of bank customers, reducing queues in the banking halls to withdraw and deposit money and subsequently introduction of internet in the 1980s.

The introduction of the internet enabled banks to have applications which enabled their customers to access their accounts, including view of account balances, initiation of transfers and order of cheque books, booking of deposits and such services that provided convenience and flexibility to the customers. This was an era of online Banking, to be able to use such facility, bank customer should either have personal computer or laptop that is connected to the internet and that is why it was referred as Internet Banking.

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Today, the new innovation in the banking sector is mobile banking; it is the use of mobile phones to make financial transactions. A number of mobile financial applications have been developed and there have been drastic increase in the usage of mobile phones to facilitate financial transactions. The earliest form of mobile financial service was SMS Banking that enabled customers to access their accounts through mobile phones by SMS messaging, though this form is still applicable in some banks; WAP technology that enables ‘mobile web’ has made it possible for the banks and non-banks to offer mobile banking in its current form.

Eric Schmidt, chairman of Google once came with slogan ‘Mobile First’ and by then most people did not understand what it was all about. Now, the time has come when it is evidently seen how the mobiles have become important tools in our day to day life. We are now dependent on our mobile phones in a number of ways from storage of personal and private information to accessing our financial information through the mobiles.

1.2 Statement of the Problem
Banks are institutions obliged to offer banking services to customers who have or have no bank accounts and similar services, traditionally this service was through physical contact between banker and customer or through cheque and other bank instruments. But in either way a customer must meet physically with banker to access service.

However development of telecommunications and computing have fuelled to the need of convenient, less costly, timely and flexible way to transact among bank customer which lead to change of banking industry platform and relationships where customers in search of queue less, flexible, timely, convenient, and costless means of banking do use of mobile banking.

Up to June 2017, there were 40 commercial banks licensed to undertake banking operations in Tanzania, out of 46 banks, 12 banks have deployed mobile banking platforms (BOT, 2017). NMB was the first to launch its mobile banking product under ‘bank based model’. Other banks, CRDB, Exim Bank, Akiba Commercial Bank, Amana Bank, Barclays Bank Tanzania, Standard Chartered Bank Tanzania, Kenya Commercial Bank Tanzania, Tanzania Postal Bank, Bank of Africa have also launched their mobile banking products. Primarily, most banks that launched mobile banking products had started with their own account holders but slowly there are opening up to non-bank account holders using ATMs as cash points. The entry of commercial banks in the provision of mobile financial services has broadened the access of mobile financial services to the bank account holders and non-bank account holders; both person to person (P2P) and business to business (B2B) money transfers have steadily increased.

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1. The chocolate’s smell increases theta waves in the brain that induce relaxation.
2. At some point, Winston Churchill was in danger when Nazi planned assassination for him by exploding chocolate bar.
3. Dark chocolate is believed to help in weight loss.
4. In 1842 ‘Cadbury’ was the first brand to make the first chocolate bar in the world.
5. Chocolate also helps in controlling and preventing cough.
6. Chocolate has antioxidants that keep you young.
7. Approximately 70% of cocoa is produced in Africa.
8. In 1941 M;M was created so that soldiers can also enjoy chocolates without melting.
9. The famous blood shower scene in movie Psycho, chocolate syrup was used.
10. On Thorntons 100th birthday, they created the world’s largest chocolate bar, it weighed about 5,792 kg.
11. For pregnant women chocolates are good, it cheers up the mood and reduces stress.
12. July 7 is celebrated as World Chocolate day.
13. Dark chocolate is considered healthier than other chocolates because it contains less sugar and more cocoa.
14. It is a myth that the chocolate has lots of caffeine.
15. The person who created chocolate chip cookie sold his idea to Nestle in exchange for a lifetime supply of chocolate.
16. Dark chocolate reduces the chances of heart attack.
17. There are many cosmetic products in which chocolate is added because it improves the skin.
18. The cocoa tree can grow for 2 centuries.
19. About 60 million children work in Africa in the plantation of growing cocoa beans.
20. chocolate has a much stronger effect on women than on men.
21. US, Germany, Switzerland, and Belgium are the top four countries in the world for the production of chocolate.
22. The famous Napoleon used to carry chocolate with him all the time, he eats it when he needed an energy boost.
23. There are four different type of chocolates-dark, white, blond and milk.
24. Chocolate produced around $ 83.2 billion every year.
25. Swizz chocolates are the most famous chocolates in the world.
26. 400 cocoa beans are needed to make one-pound chocolate.
27. Cocoa trees are productive for approximately 25 years.
28. In America, the total chocolate consumption per year is 2.8 billion pounds.
29. 3 Musketeers bar actually had three flavors- chocolate, vanilla, and strawberry, but strawberry was dropped out because of the high price.
30. Chocolate milk was invented in the 1700s in Jamaica.
31. Chocolates were so precious and valued so much that in Ancient Mesoamerica it was used as currency.
32. White chocolate is not a chocolate because it does not contain cocoa solids or cocoa liquor.
33. Chocolate can be a painkiller.
34. There is about 50 mg of caffeine in an average chocolate bar.
35. “Theobroma cacao,” is the scientific name for the cocoa tree which means ‘Cocoa, food of Gods’.
36. Europeans consume more than half of the chocolate produced in the world.
37. Chocolate has a compound that can kill dogs.
38. Canadian kids in 1947 went on strike when the price of chocolates was increased from 5 to 8 cents.
39. Women have more craving for chocolate than men.
40. Chocolate milk is good post-workout recovery drink.
41. Cocoa trees were first discovered in Central America, South America and part of Mexico.
42. Chocolate as the central theme is used in many movies like ‘Charlie and the Chocolate Factory’ and others.
43. Hershey’s kisses are called so because the machine makes the sound while manufacturing the chocolate.
44. Chocolate has about 600 different flavor compounds which give different aromas.
45. At the time of Revolutionary War, sometimes the soldiers were paid in the form of chocolate.
46. The famous Hershey’s make about 70 million Hershey’s kisses a day.
47. Overconsumption of chocolate can be fatal for humans.
48. Solid chocolate was invented by two British confectioners in 1847. They made it by mixing cocoa butter, cocoa liquor, and sugar.
49. There are researchers which suggest that chocolate can help to fight against intestinal cancer.
50. Cocoa is rich in copper, potassium, iron, magnesium, calcium.
51. 7 billion chocolate chips are eaten annually.
52. A study in 2013, found out that, chocolate fragrance in the bookstore increases the book sale.
53. 7th July is celebrated as World’s Chocolate Day.
54. Chocolate has high-fat content but surprisingly, it doesn’t raise blood cholesterol level.
55. The world chocolate is believed to be derived from Aztec word xocolatl which means ‘bitter water’.
56. Chocolate has some compounds that help to prevent brain damage at the time of the stroke.
57. Probably chocolate is the only compound that melts at slightly lower temperature than our body temperature.
58. In ancient times, chocolate was served as a drink.
59. German chocolate is called so, not because it is made in Germany but because the inventor name is Sam German.
60. There was a limited edition of Lays chips covered with milk chocolate.

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