1.1 Background Fast Moving Consumer Goods (FMCG) industry distribute with production, distribution ofconsumer packaged goods there are number of items include food & beverage,personal care, pharmaceuticals, plastic goods, paper & stationery andhousehold products etc. Fast Moving Consumer Goods (FMCG) are relatively soldlow cost products there are number of departments working together supplychain, marketing, finance, sales, operations, human recourses and management.FMCG companies are identified by their ability to give the consumer theproducts that are highly demanded, there are build relationship with loyaltyand trust bases.
Fast Moving Consumer Goods (FMCG) as consumer packagedgoods (CPG) are products that are sold quickly and generally consumed at aregular basis, Meanwhile, some are FMCG include coffee, tea, detergents,tobacco and cigarettes, soaps and others. The big names in this sector includeNestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, GeneralMills, and Pepsi. The fast-moving consumergoods (FMCG) sector is one of the largest industries worldwide. Also their nameis the consumer packaged goods (CPG) sector.FMCG relatively low costproducts another retailing point FMCG low margin with a high volume game.
FMCG products are often near-identical, and for this reasonprice competition between retailers can be high. To boost profitability,companies use marketing and other techniques to establish loyalty to theproduct, which enables them to charge higher prices. Another major characteristicof FMCG sector is economic downturn, with consumers rather on luxury products.At that time, the FastMoving Consumer Goods Industry has a value of over $570.1 billion. 2015 wassaid to have been one of the best for the industry. Total FMCG market is inexcess of 85,000 crores FMCG sector is growing their growth rate day by day.
Industry isdistinguish by a well established distribution network, low penetration levels,low operating cost, lower per capitaconsumption and intense competition between the organized and unorganizedsegments. FMCG is a fourth largest sector and the total market size is 13.1 billion.There are number of FMCG products but in this report I am going to take NESTLEmilkpak1.1 Background Fast Moving Consumer Goods (FMCG) industry distribute with production, distribution ofconsumer packaged goods there are number of items include food & beverage,personal care, pharmaceuticals, plastic goods, paper & stationery andhousehold products etc.
Fast Moving Consumer Goods (FMCG) are relatively soldlow cost products there are number of departments working together supplychain, marketing, finance, sales, operations, human recourses and management.FMCG companies are identified by their ability to give the consumer theproducts that are highly demanded, there are build relationship with loyaltyand trust bases. Fast Moving Consumer Goods (FMCG) as consumer packagedgoods (CPG) are products that are sold quickly and generally consumed at aregular basis, Meanwhile, some are FMCG include coffee, tea, detergents,tobacco and cigarettes, soaps and others. The big names in this sector includeNestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, GeneralMills, and Pepsi.
The fast-moving consumergoods (FMCG) sector is one of the largest industries worldwide. Also their nameis the consumer packaged goods (CPG) sector.FMCG relatively low costproducts another retailing point FMCG low margin with a high volume game.FMCG products are often near-identical, and for this reasonprice competition between retailers can be high.
To boost profitability,companies use marketing and other techniques to establish loyalty to theproduct, which enables them to charge higher prices. Another major characteristicof FMCG sector is economic downturn, with consumers rather on luxury products.At that time, the FastMoving Consumer Goods Industry has a value of over $570.1 billion. 2015 wassaid to have been one of the best for the industry. Total FMCG market is inexcess of 85,000 crores FMCG sector is growing their growth rate day by day. Industry isdistinguish by a well established distribution network, low penetration levels,low operating cost, lower per capitaconsumption and intense competition between the organized and unorganizedsegments.
FMCG is a fourth largest sector and the total market size is 13.1 billion.There are number of FMCG products but in this report I am going to take NESTLEmilkpak
