1.1
Background
Fast Moving Consumer Goods (FMCG) industry distribute with production, distribution of
consumer packaged goods there are number of items include food & beverage,
personal care, pharmaceuticals, plastic goods, paper & stationery and
household products etc. Fast Moving Consumer Goods (FMCG) are relatively sold
low cost products there are number of departments working together supply
chain, marketing, finance, sales, operations, human recourses and management.
FMCG companies are identified by their ability to give the consumer the
products that are highly demanded, there are build relationship with loyalty
and trust bases.
Fast Moving Consumer Goods (FMCG) as consumer packaged
goods (CPG) are products that are sold quickly and generally consumed at a
regular basis, Meanwhile, some are FMCG include coffee, tea, detergents,
tobacco and cigarettes, soaps and others. The big names in this sector include
Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, General
Mills, and Pepsi.
The fast-moving consumer
goods (FMCG) sector is one of the largest industries worldwide. Also their name
is the consumer packaged goods (CPG) sector.FMCG relatively low cost
products another retailing point FMCG low margin with a high volume game.
FMCG products are often near-identical, and for this reason
price competition between retailers can be high. To boost profitability,
companies use marketing and other techniques to establish loyalty to the
product, which enables them to charge higher prices. Another major characteristic
of FMCG sector is economic downturn, with consumers rather on luxury products.
At that time, the Fast
Moving Consumer Goods Industry has a value of over $570.1 billion. 2015 was
said to have been one of the best for the industry. Total FMCG market is in
excess of 85,000 crores FMCG sector is growing their growth rate day by day. Industry is
distinguish by a well established distribution network, low penetration levels,
low operating cost, lower per capita
consumption and intense competition between the organized and unorganized
segments. FMCG is a fourth largest sector and the total market size is 13.1 billion.
There are number of FMCG products but in this report I am going to take NESTLE
milkpak1.1
Background
Fast Moving Consumer Goods (FMCG) industry distribute with production, distribution of
consumer packaged goods there are number of items include food & beverage,
personal care, pharmaceuticals, plastic goods, paper & stationery and
household products etc. Fast Moving Consumer Goods (FMCG) are relatively sold
low cost products there are number of departments working together supply
chain, marketing, finance, sales, operations, human recourses and management.
FMCG companies are identified by their ability to give the consumer the
products that are highly demanded, there are build relationship with loyalty
and trust bases.
Fast Moving Consumer Goods (FMCG) as consumer packaged
goods (CPG) are products that are sold quickly and generally consumed at a
regular basis, Meanwhile, some are FMCG include coffee, tea, detergents,
tobacco and cigarettes, soaps and others. The big names in this sector include
Nestle, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, General
Mills, and Pepsi.
The fast-moving consumer
goods (FMCG) sector is one of the largest industries worldwide. Also their name
is the consumer packaged goods (CPG) sector.FMCG relatively low cost
products another retailing point FMCG low margin with a high volume game.
FMCG products are often near-identical, and for this reason
price competition between retailers can be high. To boost profitability,
companies use marketing and other techniques to establish loyalty to the
product, which enables them to charge higher prices. Another major characteristic
of FMCG sector is economic downturn, with consumers rather on luxury products.
At that time, the Fast
Moving Consumer Goods Industry has a value of over $570.1 billion. 2015 was
said to have been one of the best for the industry. Total FMCG market is in
excess of 85,000 crores FMCG sector is growing their growth rate day by day. Industry is
distinguish by a well established distribution network, low penetration levels,
low operating cost, lower per capita
consumption and intense competition between the organized and unorganized
segments. FMCG is a fourth largest sector and the total market size is 13.1 billion.
There are number of FMCG products but in this report I am going to take NESTLE
milkpak
